Miranda Cullen: Inside Stories Leads to Profitability and Scalability

Laura sits down with Miranda Cullen, Founder and CEO of Inside Stories and the visionary behind the Inside Stories Franchise. From taking a high school interior design class that changed her life to building a thriving multi division design firm in Denver, Miranda shares how her creative curiosity, resilience, and love for mentoring others shaped her thirty year career.

She dives into the launch of micro interior design, why quick hit projects can be more impactful than full scale remodels, and how she is turning a missed business opportunity into a national franchise model built to support designers who want to grow with confidence. Miranda also reflects on motherhood, entrepreneurship, and the moment she realized she was ready for her next chapter.

Topics Discussed

- How a single high school class launched Miranda into a thirty year career in interior design

- The evolution of Inside Stories and celebrating its ten year anniversary

- What micro interior design is and why small projects often make the biggest impact

- How the micro and residential divisions keep the business both profitable and steady

- The inspiration behind franchising Inside Stories and building a toolkit for designers who are not ready to leap out on their own

- Structuring a team for growth, hiring intentionally, and creating a company designers want to work for

- Goal planning, expansion, and why Austin is a key market for the next franchise launch

- The shift from designer to entrepreneur and finding purpose in the second half of life

Resources and Links

Inside Stories: https://www.insidestories.com

Follow Miranda on Instagram: http://instagram.com/mirandascullen

Inside Stories Design: https://www.instagram.com/insidestories_design

Stories Franchise: https://www.instagram.com/insidestoriesfranchise

Shop Living Oak: https://livingoakhome.com

Learn More About Living Oak Interior Design: https://www.livingoak.com/about