Samm Hammel: From Visual Merchandising to Post Script Styling

Samm Hammel, founder of Post Script Styling and part of the Etch Design Group team, sits down with Laura to talk about her journey from visual merchandising to high end event planning and, ultimately, styling homes. Samm shares the risks she took along the way, including a move to London, building her business during the pandemic, and the support she found from Austin’s creative community.

She opens up about motherhood, balance, and the girlfriends who keep her grounded, while also swapping funny behind the scenes styling stories from packing suitcases full of vases to resetting coffee tables five times for the perfect shot. Samm reveals what it takes to thrive in design, family, and life.Topics Discussed- How Samm transitioned from a career in merchandising to events and now styling spaces.- Building community and supporting female run businesses has been key to her growth.- Motherhood taught her to lean on routines, friends, and flexibility to find balance.- Home styling is not always glamorous but creativity and resourcefulness are key.- Small joys like morning routines, coworkers, and a cold brew fuel her daily optimism.Resources and LinksPost Script Styling: postscriptstyling.comInstagram: @postscript_stylingEtch Design Group: etchdesigngroup.comInstagram: @etchdesigngroupMentioned in this episode:Emily Clarke Events: emilyclarkeevents.comLindsay Brown Photography: https://www.lindsay-brown.com/Studio Burgoon: studioburgoon.comAustin Flower Co: https://austinflowers.com/Shop Living Oak: https://livingoakhome.comLearn More About Living Oak Interior Design: https://www.livingoak.com/about